Your brief guide for safe and eco-friendly shampoos.
A couple of years ago, EcoSalon’s Beauty Editor Kathie Butler posted the (much-read, oft-shared) piece
Best Organic, Natural and Eco-Friendly Shampoos for All Hair Types.
Who doesn’t want the scoop on better hair products? Well, we have an
update for you, below. But first, a note on what has changed—and what
hasn’t—in the world of “natural” shampoos.
“Sustainable” cosmetics are the fastest growing segment of the
industry. But many companies are using claims like “natural,” “organic,”
and “sustainable” without walking the walk. This is called
greenwashing. Look for meaningful certifications as one way to back up
eco-friendly claims.
And keep in mind that natural doesn’t necessarily equal safe.
Personal care products are still the least regulated consumer products
on the market. Many companies use harmful ingredients in shampoo and
other products we use all the time. This is perfectly legal because of a
seriously outdated cosmetics law (from 1938). Environmental health
groups like the
Campaign for Safe Cosmetics and the
Environmental Working Group are educating consumers about toxic exposures, and increasingly, people are reading ingredient labels, using the
Skin Deep database,
and asking companies hard questions about what’s in the products they
are putting on their bodies every day. A lot of companies are
responding—check out this list of
Safe Cosmetics “Champion” and “Innovator” companies.
I encourage you to learn more about this issue and support the groups
working for market and regulatory change. And now, the carefully
complied list of some of the best safe, green, effective and enjoyable
shampoos:
Best Overall
Acure
My colleagues in the safe and green cosmetics world are raving about
Acure.
The company is committed to using safe ingredients that are
pro-customer and pro-planet. Acure uses revolutionary plant stem cell
technology coupled with some of my favorite ingredients—avocado,
lemongrass, quinoa protein, acai and argan oil.
$11 for 12 oz
John Masters
John Masters Organics’ Lavender Rosemary Shampoo is a “best of” list
mainstay, and for good reason. This shampoo doesn’t have a lot of foam
action, but the scent, the lightweight feel, and the high quality
ingredients don’t leave anyone missing the lather.
$16 for 8oz
Desert Essence – Red Raspberry Shampoo
This is a great shampoo for people looking for the conventional shampoo
elements (lather, fragrance, clarity), without the toxic chemicals.
You’re left with clean, shiny hair that has not been stripped of its own
oils.
$9 for 8oz
Best Balancing
Hugo’s Naturals- Tea Tree & Lavender
This shampoo is a favorite of mine—it’s light, smells lovely, and really
does help to balance. The company says they use “gentle ingredients
that effectively cleanse the hair and scalp and reduce flakiness without
stripping away natural moisture.” And that is just how it feels.
$10 for 12oz
Max Green Alchemy – Scalp Rescue Shampoo
Max Green Alchemy was founded on the principle that natural should
really be natural, and that hair care products should be safe. This
shampoo contains botanicals, vitamins and essential oils to soothe your
scalp and reduce itchiness and dandruff. Everyone I know who has tired
it, likes it.
$15 for 8.8oz
Best For Curly
Aubrey
My friends with waves and curls of all kinds recommend Aubrey
Organics—Honeysuckle Rose is a favorite, and White Camellia
Ultra-Smoothing Shampoo too. Check out their
hair type matrix. Aubrey has an impressive list of certifications, including USDA Organic, NPA and BDIH.
$11 for 11oz
Best Luxury
Rare Elements – Pure Shampoo
Looking for a cleansing experience that is a “journey,” including visits
from an African watermelon seed oil, nutrient-rich Black Seed and
moisture boosting Marula oil? Then Rare Elements is for you. My makeup
artist friend
Christy Coleman loves it for her long, often dehydrated hair.
$34 for 8.5oz
Rahua – Voluminous Shampoo
This body-building shampoo contains lemongrass, green tea and rainforest
oils. The company says “for centuries, women from the Quechua-Shuar
tribes have traveled deep into the Amazon rainforest to prepare a highly
potent, restorative oil they call Rahua (ra-wa) – believing it to be
the secret to their thick, flowing, lustrous hair.”
Full disclosure: I have yet to try it, but the reviews from friends and hair product junkies are positively glowing.
$32 for 9.3 oz
Best All-in-One
Intelligent Nutrients – Certified Organic Total Body Cleanser
Intelligent Nutrients is the brainchild of the founder of Aveda (which
sold to Estee Launder years ago). IN is whole-heartedly committed to
making nontoxic, nutrient rich products that are a joy to use. When raw
ingredients are not available through the organic certified system, they
go the extra mile to materials verified to ensure good growing
conditions and safety. This product does it all—cleans from head to toe,
reducing shower clutter and packaging waste. (But note: it is not
recommended for color-treated hair.)
$29 for 6.7oz
Best for Babies
Earth Mama Angel Baby – Top of Form
The base of this product is a gentle, real castile soap, with added
calendula, zero toxins, and no artificial fragrance. A multitasking
product for kids, and the whole family.
$10 5.3oz
Best Bar Shampoos
Herban Lifestyle
Interested in washing your hair with a shampoo bar? Then try this one.
Herban Lifestyle is a small, woman-owned company doing the right thing.
This shampoo contains seven ingredients, costs eight bucks, and will
last you up to 60 washes. Awesome.
$8 for 4oz bar
Best Dry Shampoo
LuLu Organics
An organic, talc-free hair powder to use between washes, or when you
need a little refreshing. A favorite of hair product mavens.
$30 for 4oz
Be Green Bath & Body
A straight-forward, super simple product to extend time between washes
(and thus prevent stripping hair of natural oils). This is a tiny
company committed to safety, and to making affordable products.
$6 for 4 oz
Best DIY Tips
By now you’ve probably heard of people going “
no poo,” and others whipping up hair products in their kitchens. Check out these
DIY hair tips from makeup artist Todra Payne (including natural, nutrient-rich cleansers like Bentonite clay and coconut oil).
Happy cleansing!
Mia Davis is the former Organizing Director for the Campaign for Safe Cosmetics, and is a founding member of the American Sustainable Business Council’s Workgroup for Women & Business. Mia recently joined a team of social entrepreneurs who will launch BeautyCounter, a company that will bring chic products and higher safety standards to the beauty industry, in Winter 2013.
Source: Ecosalon.com